Blog KB-12 https://africa.kb-12.com en Kapibara wins the special prize at the Silver Mercury festival https://www.facebook.com/SilverMercuryFest/posts/3004342612968931 Fri, 29 May 2020 12:40:00 +0300 Agencies Kapibara #Festivals The “5% is a lot” campaign for launching a Home Credit Bank debit card for gamers called “Benefit” with a 5% cashback for gaming purchases received 2 “Silvers” and a “Bronze” at the Silver Mercury festival.

Kapibara wins the special prize at the Silver Mercury festival

The “5% is a lot” campaign for launching a Home Credit Bank debit card for gamers called “Benefit” with a 5% cashback for gaming purchases received 2 “Silvers” and a “Bronze” at the Silver Mercury festival.]]> Kapibara’s cases took 7 prize-winning places at Silver Mercury 2020 https://en.kb-12.com/silvermercury2020 Thu, 28 May 2020 19:57:00 +0300 Agencies Kapibara #Festivals The advertising agency Kapibara with its cases of a large-scale campaign “Pepsi 60 years in Russia. It is just the beginning” took a “Gold”, 4 “Silvers” and a “Bronze” and was shortlisted.

Kapibara’s cases took 7 prize-winning places at Silver Mercury 2020

The advertising agency Kapibara with its cases of a large-scale campaign “Pepsi 60 years in Russia. It is just the beginning” took a “Gold”, 4 “Silvers” and a “Bronze” and was shortlisted.]]> The "12" agency is among the winners at the Silver Mercury 2020 festival https://en.kb-12.com/silvermercury2020 Thu, 28 May 2020 20:15:00 +0300 Agencies 12 #Festivals The “5% is a lot” campaign for launching a Home Credit Bank debit card for gamers called “Benefit” with a 5% cashback for gaming purchases received 2 “Silvers” and a “Bronze” at the Silver Mercury festival.

The "12" agency is among the winners at the Silver Mercury 2020 festival

The “5% is a lot” campaign for launching a Home Credit Bank debit card for gamers called “Benefit” with a 5% cashback for gaming purchases received 2 “Silvers” and a “Bronze” at the Silver Mercury festival.]]> https://en.kb-12.com/kb12faces/yierlaw https://www.facebook.com/www.forum.digital/videos/179965236655377/ Nikita Ershov - moderator of the marketing section during the pandemic at Forum.Digital Marketing https://en.kb-12.com/forumdigital Fri, 22 May 2020 21:18:00 +0300 Agencies 12 #Conferences The managing partner of the "12" agency Nikita Ershov moderated the section "Digital Marketing during the pandemic: will self-isolation entail higher budgets in online sector".

Nikita Ershov - moderator of the marketing section during the pandemic at Forum.Digital Marketing

The managing partner of the "12" agency Nikita Ershov moderated the section "Digital Marketing during the pandemic: will self-isolation entail higher budgets in online sector".]]> https://en.kb-12.com/impulse-neiry/startupvillage20 https://en.kb-12.com/tatianaaleksandrova/bci_101 Mitya Yusov featured among Silver Mercury panel of judges https://silvermercury.ru/jury Sat, 02 May 2020 21:22:00 +0300 News Agencies Kapibara #Festivals Creative director of Kapibara agency, Mitya Yusov, will evaluate advertising cases at Silver Mercury 2020, a festival for creativity within advertising communications.

Mitya Yusov featured among Silver Mercury panel of judges

Creative director of Kapibara agency, Mitya Yusov, will evaluate advertising cases at Silver Mercury 2020, a festival for creativity within advertising communications.]]> https://en.kb-12.com/alexander-panov-mguu-webinar Useful collection of tools for designers https://en.kb-12.com/tools Mon, 20 Apr 2020 22:04:00 +0300 Agencies #StayInformed Picked web-services, tools, templates, courses and references for designers’ inspiration.

Useful collection of tools for designers

Picked web-services, tools, templates, courses and references for designers’ inspiration.]]> Online-party "De puta cuarentena" https://en.kb-12.com/online-party-de-puta-cuarentena Fri, 03 Apr 2020 13:08:00 +0300 #kb12party Our first week of working from home ended with a Spanish zoom-party with cocktails' masterclass and dancing to DJ-sets by Nikita Ershov and Jazzis.

Online-party "De puta cuarentena"

Our first week of working from home ended with a Spanish zoom-party with cocktails' masterclass and dancing to DJ-sets by Nikita Ershov and Jazzis.]]> Brands' reactions to coronavirus – huge cases analysis by "12" agency https://en.kb-12.com/brands-reactions-coronavirus-cases-analysis-12agency Thu, 02 Apr 2020 12:26:00 +0300 Agencies 12 #StayInformed How international and Russian companies reacted to COVID-19 pandemic.

Brands' reactions to coronavirus – huge cases analysis by "12" agency

How international and Russian companies reacted to COVID-19 pandemic.]]> "KB-12" became TikTok authorized partner https://en.kb-12.com/kb12-tiktok-partnership Tue, 31 Mar 2020 19:04:00 +0300 News Agencies Corporate group's advertising agencies gained opportunity to sell commercials directly in TikTok.

"KB-12" became TikTok authorized partner

Corporate group's advertising agencies gained opportunity to sell commercials directly in TikTok.]]> https://en.kb-12.com/kb12faces/vlad-goncharenko TOP-1 at CS:GO tournament for agencies https://en.kb-12.com/top1-csgo-agencies-tournament Mon, 27 Apr 2020 20:00:00 +0300 #kb12party News "KB-12" won esports tournament among IT-companies

TOP-1 at CS:GO tournament for agencies

Online CS:GO tournament was held between 8 IT-companies. «KB-12» showed the best result and didn't drop a single map during the competition. The tournament was hosted by «Firecode» agency.]]> KB-12 ranked 17th in AKAP digital agencies rating. http://www.akarussia.ru/press_centre/news/id9086 Fri, 06 Mar 2020 15:14:00 +0300 Agencies Kapibara #Ratings Corporate group holds 17 line within top 98 Russian best agencies. Two agencies, 12.digital and Kapibara, applied under “KB-12” corporate group brand.

KB-12 ranked 17th in AKAP digital agencies rating.

Corporate group holds 17 line within top 98 Russian best agencies. Two agencies, 12.digital and Kapibara, applied under “KB-12” corporate group brand.]]> Kapibara and "Utkonos" became partners https://en.kb-12.com/kapibara-utkonos-parthers Thu, 27 Dec 2018 18:05:00 +0300 News Agencies Kapibara The new partnership format allows you to create various advertising integrations for agency's clients.

Kapibara and "Utkonos" became partners

The new partnership format allows you to create various advertising integrations for agency's clients, including web-showcases of brands on the online hypermarket website, product promo pages, email distributions of the target audience of the retailer, it'll be also possible to implement other special projects and campaigns.

]]> KB-12 Faces.12.digital "Double agent" - Anna Elchaninova https://en.kb-12.com/kb12faces-anna-elchaninova-double-agent Wed, 04 Mar 2020 12:24:00 +0300 #kb12faces Agencies 12 Anna Elchaninova, 12.digital account manager, told us about her work as an “implant” in client’s office for the whole year, pros and cons of such position and shared the list of projects she is proud of.

KB-12 Faces.12.digital "Double agent" - Anna Elchaninova

Anna Elchaninova, 12.digital account manager, told us about her work as an “implant” in client’s office for the whole year, pros and cons of such position and shared the list of projects she is proud of.]]> “The Clicks” gender holidays’ corporate party https://en.kb-12.com/gender-holidays-clicks Mon, 02 Mar 2020 12:48:00 +0300 The Clicks #kb12party Omsk branch of “KB-12” corporate group celebrated gender holidays and participated in a quiz at “Birliman” club.

“The Clicks” gender holidays’ corporate party

Omsk branch of “KB-12” corporate group celebrated gender holidays and participated in a quiz at “Birliman” club.]]> https://en.kb-12.com/vlad-goncharenko-teaches-harbour-space Natalya Abrashitova on corporate media at "HR Content 2020" https://en.kb-12.com/natalya-abrashitova-hr-content-2020 Fri, 28 Feb 2020 10:41:00 +0300 #Conferences HRD of “KB-12” corporate group, Natalya Abrashitova, told whether corporate media should align with social media communities at “HR-Content 2020” event.

Natalya Abrashitova on corporate media at "HR Content 2020"

HRD of “KB-12” corporate group, Natalya Abrashitova, told whether corporate media should align with social media communities at “HR-Content 2020” event.]]> The "KB-12" corporate group turns 11 years old! https://en.kb-12.com/kb-12-turns-11yo Fri, 14 Feb 2020 17:20:00 +0300 News #kb12party Corporate group turned 11 years old on February 14, 2020. By 11th birthday “KB-12” includes 4 agencies, 3 startups and 6 in-house MarkTech services.

The "KB-12" corporate group turns 11 years old!

Corporate group turned 11 years old on February 14, 2020. By 11th birthday “KB-12” includes 4 agencies, 3 startups and 6 in-house MarkTech services.]]> The KB-12 group of companies turns 10! We fkn love it https://en.kb-12.com/10let-wefknloveit Thu, 14 Feb 2019 17:59:00 +0300 #kb12party News February 14th is always a special date for the "KB-12" corporate group. On this day in 2009 the advertising agency Kapibara was born. Over the 10 years of its existence, within the group opened 4 more companies and 3 startups.

The KB-12 group of companies turns 10! We fkn love it

February 14th is always a special date for the "KB-12" corporate group. On this day in 2009 the advertising agency Kapibara was born. Over the 10 years of its existence, 4 more companies and 3 startups opened within the group, and the staff number increased from two people to almost two hundred.

Traditionally, the "KB-12" birthday was celebrated with "We fkn love it" concept party. During these years every day we faced challenges but no matter how difficult they were, sometimes with pain, sometimes with laughter, we overcame them. Because WE FKN LOVE IT. We damn love our job!]]> KB-12 Faces. "Absolute freedom of action, I like it" – Tanya Chepko https://en.kb-12.com/tanya-chepko-freedom Fri, 10 Jan 2020 15:00:00 +0300 Agencies #kb12faces Two years ago, Tanya Chepko joined the corporate group as head of video production department. During this time, she created a strong and effective team and realized her dream.

KB-12 Faces. "Absolute freedom of action, I like it" – Tanya Chepko

Two years ago, Tanya Chepko joined the corporate group as head of video production department. During this time, she created a strong and effective team and realized her dream.]]> Beat Saber championship among "KB-12" employees https://africa.kb-12.com/blog/tpost/912dpkx1vc-beat-saber-championship-among-kb-12-empl https://africa.kb-12.com/blog/tpost/912dpkx1vc-beat-saber-championship-among-kb-12-empl?amp=true Thu, 07 Mar 2019 17:53:00 +0300 News Agencies #kb12party The tournament on the most popular virtual reality game Beat Saber took place in the KB-12 office.

Beat Saber championship among "KB-12" employees

The tournament on the most popular virtual reality game Beat Saber took place in the KB-12 office. It's a music game that challenges your dexterity: you need to chop flying cubes with your swords to the beat.
Leaders, who received prizes from the corporate group, were determined by the number of scored points for each difficulty level - easy, medium and hard.]]> New Year party of Moscow office: Willkommen in Berlin https://en.kb-12.com/kb12-nyparty_willkommen-berlin Fri, 20 Dec 2019 15:03:00 +0300 #kb12party Moscow agencies and startups employees, partners and clients of the corporate group celebrated New Year 2020 at Berlin-style event – city of strange clubs, best street food, days long parties and unique fashion style.

New Year party of Moscow office: Willkommen in Berlin

Moscow agencies and startups employees, partners and clients of the corporate group celebrated New Year 2020 at Berlin-style event – city of strange clubs, best street food, days long parties and unique fashion style.]]> “The Clicks” Omsk team corporate party https://en.kb-12.com/clicks-ny-party Sat, 14 Dec 2019 15:03:00 +0300 The Clicks #kb12party “The Clicks” performance-marketing agency’s corporate party was hosted on December, 14. Team members attended a chef-led pizza and desserts cooking class to celebrate the New Year.

“The Clicks” Omsk team corporate party

“The Clicks” performance-marketing agency’s corporate party was hosted on December, 14. Team members attended a chef-led pizza and desserts cooking class to celebrate the New Year.]]> Impulse Machine lecture for Britanka students https://en.kb-12.com/impulse-machine-lektcia-britanka Fri, 15 Mar 2019 17:48:00 +0300 News The creators of the first Impulse Machine studio’s interactive VR movie told students about this new product in virtual reality format.

Impulse Machine lecture for Britanka students

The creators of the first Impulse Machine studio’s interactive VR movie told students about this new product in virtual reality format.
On March 14 executive producer of VR movie "Kessler Effect" Vahram Adamyan and VR producer Yevgeny Marchenko hosted a "Product at the crossroads of cinema, game development and virtual reality" lecture for UX&UI one-year course students of the British Higher School of Art and Design.]]> Egor Podvorny at RIW 2019 https://en.kb-12.com/egor-podvorny-riw2019 Fri, 13 Dec 2019 15:37:00 +0300 The Clicks Agencies #Conferences Head of “The Clicks” performance-marketing agency Egor Podvorny attended Russian Internet Week as a keynote speaker. He told about efficient promotion approaches in VK and how to achieve +500 targeted applications per day.

Egor Podvorny at RIW 2019

Head of “The Clicks” performance-marketing agency Egor Podvorny attended Russian Internet Week as a keynote speaker. He told about efficient promotion approaches in VK and how to achieve +500 targeted applications per day.]]> Alexander Panov and Nikita Ershov - judges of Effie Russia 2019 https://africa.kb-12.com/blog/tpost/4c1ee4ffot-alexander-panov-and-nikita-ershov-judges https://africa.kb-12.com/blog/tpost/4c1ee4ffot-alexander-panov-and-nikita-ershov-judges?amp=true Thu, 21 Mar 2019 17:42:00 +0300 Agencies #Festivals Kapibara 12 This year Kapibara managing partner Alexander Panov and 12.digital managing partner Nikita Ershov became members of Effie Awards jury.

Alexander Panov and Nikita Ershov - judges of Effie Russia 2019

This year Kapibara managing partner Alexander Panov and 12.digital managing partner Nikita Ershov became members of Effie Awards jury.

“We'll have to watch a lot of examples of interesting campaigns in the Russian advertising market and choose the most effective ones. The task is unusual, especially given the frequent lack of information, for example, about the real budget and the opacity of the results in cases. But I am sure that teamwork of the jury will allow us to find the best. Good luck to all!"
- Alexander Panov]]> https://www.facebook.com/tchepko/posts/2798143893569494?_rdc=2&_rdr https://kapibara.group/SRFN_ru.pdf https://kapibara.group/retaility.pdf "KB-12" corporate group opens a media buying agency https://en.kb-12.com/zapusk-theclicks-agency Mon, 08 Apr 2019 17:35:00 +0300 News Agencies The Clicks Digital media buying agency The Clicks is created within the "KB-12" corporate group. The office of the company will be located in Omsk.

"KB-12" corporate group opens a media buying agency

Digital media buying agency The Clicks is opening within the "KB-12" corporate group. Agency's key purposes are purchase of traffic from Facebook, VK, Odnoklassniki, Instagram, Google Ads, Yandex Direct, teaser and push-networks; development of a promotion strategy, web sales pipeline and search of the ways to solve irregular tasks using traffic.]]> Kapibara got a bronze at POPAI Russia Awards 2019 https://en.kb-12.com/kapibara-popai-awards2019 Fri, 19 Apr 2019 17:28:00 +0300 Agencies Kapibara #Festivals The project - additional point of sales with remote content management using a 4G network designed for Henkel - received a bronze in the nomination "POS digital signage display".

Kapibara got a bronze at POPAI Russia Awards 2019

The annual retail marketing event, POPAI Russia Awards ceremony, took place in Moscow on April 18, 2019. Kapibara agency was among the winners: the project - additional point of sales with remote content management using a 4G network designed for Henkel - received a bronze in the nomination "POS digital signage display".

]]> ImpulseVR-chain cinema opened in St. Petersburg https://en.kb-12.com/impulsevr-v-spb Mon, 22 Apr 2019 19:21:00 +0300 News In addition to cinemas in Moscow and Samara, in April 2019 ImpulseVR opened a cinema at the "Mega Parnas" shopping center in St. Petersburg.

ImpulseVR-chain cinema opened in St. Petersburg

In 2018 Impulse Machine VR studio jointly with the program "Thank you from Sberbank" opened the first virtual reality cinemas network in Russia with the screening of the first interactive VR movie “Kessler Effect”.
In addition to cinemas in Moscow and Samara, in April 2019 ImpulseVR opened a cinema at the "Mega Parnas" shopping center in St. Petersburg.]]> https://en.kb-12.com/impulse-neiry-vstuplenie-neurotrend https://en.kb-12.com/neiry-project-in-rvk https://en.kb-12.com/impulse-machine-rtw2019 Nikita Ershov - about managing a digital agency at X Russian Digital Week https://en.kb-12.com/nikita-ershov-rdw2019 Thu, 23 May 2019 13:54:00 +0300 12 Agencies #Conferences Managing partner of 12.digital agency Nikita Ershov addressed the audience of the anniversary RDW with the topic "How to make millennials work with a smile. Digital agency management system: decentralized structure, ideology, rules".

Nikita Ershov - about managing a digital agency at X Russian Digital Week

Managing partner of 12.digital agency Nikita Ershov addressed the audience of the anniversary RDW with the topic "How to make millennials work with a smile. Digital agency management system: decentralized structure, ideology, rules".]]> "Office Romance" at "KB-12" https://en.kb-12.com/office-romance-kb12 Fri, 31 May 2019 13:14:00 +0300 #kb12party Every year, the corporate group HQ celebrates an opening of the summer terrace. This year was not an exception. On the last spring day we organized a party in the “Office romance” style, a famous soviet movie.

"Office Romance" at "KB-12"

Every year, the corporate group HQ celebrates an opening of the summer terrace. This year was not an exception. On the last spring day we organized a party in the “Office romance” style, a famous soviet movie.]]> Kapibara became one of the winners of Silver Mercury 2019 festival https://en.kb-12.com/kapibara-pobeditel-silver-mercury2019 Thu, 06 Jun 2019 12:52:00 +0300 Agencies #Festivals Kapibara Case “The sound of taste” for the brand “Fruktovy sad" ("Orchard”) became winner of the festival in two nominations.

Kapibara became one of the winners of Silver Mercury 2019 festival

Case “The sound of taste” for the brand “Fruktovy sad" ("Orchard”) became winner of the festival in two categories: "Best use of mobile devices" and "Best social media campaign".]]> https://en.kb-12.com/seminar-startup-neiry Alexander Panov – about VR solution for retail https://en.kb-12.com/alex-panov-vrdecisions-retail Wed, 19 Jun 2019 12:31:00 +0300 #Conferences Agencies Kapibara #Exhibitions Managing partner of Kapibara agency Alexander Panov, with colleagues from the neuromarketing research laboratory NeuroTrend, delivered a speech about neuromarketing in retail at Shoppers Insights & Behaviours Conference.

Alexander Panov – about VR solution for retail

Managing partner of Kapibara agency Alexander Panov, together with colleagues from the neuromarketing research laboratory NeuroTrend, delivered a speech at summer session of Shoppers Insights & Behaviors Conference and told about neuromarketing in retail. The main topic of the event was marketing strategies to conquer the future buyer.
With agency cases Alexander explained one of the main trends – neuromarketing and, more precisely, VR solution for retail.]]> Nikita Ershov: “I'm often asked: "Nikita, what do you do, besides suffering?” https://www.facebook.com/nikita.ershov/posts/10218196602921818?__tn__=-R Wed, 10 Jul 2019 12:19:00 +0300 12 Agencies My team and I are a kind of adapter from a European to an American outlet: we collect businesses and brands on the one hand, and a bunch of talented people on the other. At the junction we get a cool result.

Nikita Ershov: “I'm often asked: "Nikita, what do you do, besides suffering?”

My team and I are a kind of adapter from a European to an American outlet: we collect businesses and brands on the one hand, and a bunch of talented people on the other. At the junction we get a cool result.]]> "KB-12" launches hey! producer, a startup - service for castings https://www.heyproducer.ru/ Wed, 17 Jul 2019 12:13:00 +0300 News The new service allows actors and producers to find each other quickly, 24/7. Here they'll find castings for commercials shootings, movies, videos, series and fashion projects from major productions, independent directors and famous brands.

"KB-12" launches hey! producer, a startup - service for castings

The new service allows actors and producers to find each other quickly, 24/7. Here they'll find castings for commercials shootings, movies, videos, series and fashion projects from major productions, independent directors and famous brands.]]> 12.digital agency is a digital-breakthrough of the year according to Ruward https://ruward.ru/index-ruward/outbreak-2019/ Thu, 25 Jul 2019 11:41:00 +0300 News Agencies 12 #Ratings 12.digital agency, a member of the "KB-12" corporate group, was ranked 14th in the digital breakthrough rating presented by Ruward based on the results of 2017-2018.

12.digital agency is a digital-breakthrough of the year according to Ruward

12.digital agency, a member of the "KB-12" corporate group, was ranked 14th in the digital breakthrough rating presented by Ruward based on the results of 2017-2018.]]> Summer corporate event of Moscow "KB-12": "Healthy life is a LIE" https://en.kb-12.com/summer-corporate-healthylifeisalie Thu, 08 Aug 2019 11:41:00 +0300 #kb12party Our whole life is a series of ups and downs between happy and sad, healthy and destructive or vice versa. At the summer corporate event, the employees of "KB-12" Moscow office combined two opposites: a healthy lifestyle and self-destruction...

Summer corporate event of Moscow "KB-12": "Healthy life is a LIE"

“Our whole life is a series of ups and downs between happy and sad, healthy and destructive or vice versa. At the summer corporate event, the employees of "KB-12" Moscow office combined two opposites: a healthy lifestyle and self-destruction..."]]> 12.digital agency featured in rating of Russian digital-agencies (non-media) http://www.akarussia.ru/node/8896?fbclid=IwAR2MhLk7tCEtma8sHnsC9Mgvq445vTBX0RzUPxBjKfHSETcOEhPKtyWQyAk Wed, 14 Aug 2019 11:32:00 +0300 Agencies 12 News #Ratings The Association of Russian Communication Agencies (ARCA) presented the results of a pilot rating of digital-agencies (non-media). 12.digital agency is at the 16th place after analyzing it's work in 2017.

12.digital agency featured in rating of Russian digital-agencies (non-media)

The Association of Russian Communication Agencies (ARCA) presented the results of a pilot rating of digital-agencies (non-media). 12.digital agency is at the 16th place after analyzing it's work in 2017.]]> Cannes trend watching by Nikita Ershov for KB-12 employees https://en.kb-12.com/nikitaershov-trendwatching-cannes Thu, 29 Aug 2019 11:14:00 +0300 News Agencies 12.digital managing partner Nikita Ershov presented his review and analysis of the winning cases of Cannes Lions 2019

Cannes trend watching by Nikita Ershov for KB-12 employees

12.digital managing partner Nikita Ershov presented his review and analysis of the winning cases of Cannes Lions 2019]]> https://www.pwc.ru/ru/publications/media-outlook/mediaindustriya-v-2019.pdf https://vrgeek.ru/world-of-tanks-vr-budet-dostupen-na-platforme-impulsevr/ The Clicks team about "a million conversion" at Omsk "IT-subbotnik" https://en.kb-12.com/clicks-it-subotnik-omsk Sat, 07 Sep 2019 12:38:00 +0300 The head of The Clicks performance marketing agency Egor Podvorny and production director Kristina Kudryavtseva at the 79th Omsk "IT-subbotnik" addressed the topic “A million conversion: how the frontend waste the advertising budget”.

The Clicks team about "a million conversion" at Omsk "IT-subbotnik"

The head of The Clicks performance marketing agency Egor Podvorny and production director Kristina Kudryavtseva addressed the topic “A million conversion: how the frontend waste the advertising budget” at the 79th Omsk "IT-subbotnik".
Egor and Kristina told about typical mistakes in the development of landing pages that lead to advertising budget waste: faults affect conversion, LTV and the consumer’s impression from the brand.]]> https://tv.m24.ru/videos/192025 Production Director of The Clicks: promoting of IT conference on social media https://en.kb-12.com/clicks-happydev-lite Sat, 21 Sep 2019 00:09:00 +0300 Agencies The Clicks #Conferences Kristina Kudryavtseva, production director of The Clicks performance marketing agency, spoke to HappyDev lite students in Omsk about the promotion of an IT conference.

Production Director of The Clicks: promoting of IT conference on social media

Kristina Kudryavtseva, production director of The Clicks performance marketing agency, spoke to HappyDev lite students in Omsk about the promotion of an IT conference.
As the results of The Clicks team work, twice as many visitors registered for the event in comparison with the previous year.
Kristina also shared effective web marketing tools with students and told them who and how makes advertising on social media.]]> Egor Podvorny: how to use advertising budgets effectively https://en.kb-12.com/clicks-vk-agency-day2019 Tue, 24 Sep 2019 21:37:00 +0300 #Conferences Agencies The Clicks The head of The Clicks performance-marketing agency, Yegor Podvorny, spoke at the first in history VKontakte conference for agencies - VK Agency Day.

Egor Podvorny: how to use advertising budgets effectively

The head of The Clicks performance-marketing agency, Yegor Podvorny, spoke at the first in history VKontakte conference for agencies - VK Agency Day.
Using the Coral Travel case study, Yegor showed how putting the right questions at a briefing with a client will affect the result of the traffic campaign.]]> Folk festival at "KB-12" Moscow office https://en.kb-12.com/russianparty Fri, 27 Sep 2019 21:23:00 +0300 #kb12party Russian-folk style party at the Moscow office of the corporate group.The guests were met by a balalaika player, office beauties were dressed up in Russian kokoshniks and everyone engaged in a classic folk activity - VR archery.

Folk festival at "KB-12" Moscow office

In late September, a party in the Russian-folk style took place at the Moscow office of the corporate group. In accordance with the best Russian traditions the guests were met by a balalaika player, office beauties were dressed up in Russian kokoshniks and everyone engaged in a classic folk activity - VR archery.
#kb12party was as usual accompanied by music of DJ’s Jazzis, Nikita Ershov and Kirill Perky.]]> https://africa.kb-12.com/blog/tpost/5bhkc25tse-impulse-machine-about-neurointerface-in Kapibara agency won 3 “Gold” prizes at Tagline Awards 2019 https://en.kb-12.com/kapibara-3gold-tagline-award Fri, 29 Nov 2019 17:14:00 +0300 #Festivals Kapibara Agencies “Fruktoviy Sad. How taste sounds like” case got “Gold” prize in two nominations. Another 1st place Kapibara granted by “Song of this summer ‘Crazy’ by Zivertx Pepsi” “project created jointly with Fancy State music agency.

Kapibara agency won 3 “Gold” prizes at Tagline Awards 2019

“Fruktoviy Sad. How taste sounds like” case got “Gold” prize in two nominations. Another 1st place Kapibara granted by “Song of this summer ‘Crazy’ by Zivert
x Pepsi” “project created jointly with Fancy State music agency.]]> 12.digital agency featured within Tagline Awards 2019 winners https://en.kb-12.com/12digital-tagline-2019-winners Fri, 29 Nov 2019 17:08:00 +0300 12 Agencies #Festivals Agency won 2 prizes at Tagline Awards for «5% - is huge! «Polza InGame» bank card for gamers by Home Credit Bank» case made jointly with Goose Gaming agency.

12.digital agency featured within Tagline Awards 2019 winners

Agency won 2 prizes at Tagline Awards for «5% - is huge! «Polza InGame» bank card for gamers by Home Credit Bank» case made jointly with Goose Gaming agency.]]> Impulse Neiry introduced a neurogame at the Open Innovations 2019 forum https://en.kb-12.com/impulse-neiry-open-innovations-19 Mon, 21 Oct 2019 20:59:00 +0300 The startup team presented an innovative development - a virtual reality game Mind Fighters, where user fights opponents with the power of thought.

Impulse Neiry introduced a neurogame at the Open Innovations 2019 forum

Impulse Neiry neurogaming lab took part in VIII International Forum “Open Innovations - 2019”.
The startup team presented an innovative development - a virtual reality game Mind Fighters, where user fights opponents with the power of thought.
The startup was recommended as a Forum participant by one of its co-organizers – the Russian Venture Company.]]> KB-12 ranked 17th in AKAP digital agencies rating. http://www.akarussia.ru/press_centre/news/id9012 Tue, 26 Nov 2019 17:51:00 +0300 Agencies News #Ratings Corporate group holds 17 line within top 98 Russian best agencies. Two agencies, 12.digital and Kapibara, applied under “KB-12” corporate group brand.

KB-12 ranked 17th in AKAP digital agencies rating.

Corporate group holds 17 line within top 98 Russian best agencies. Two agencies, 12.digital and Kapibara, applied under “KB-12” corporate group brand.]]> “Reactivate the current CRM-base and bring there new consumers” https://www.dropbox.com/sh/hx554av8d0wl3xw/AABLySdwiw00YxSIlqvPKnIDa/%D0%A1%D0%B5%D1%81%D1%81%D0%B8%D1%8F%203/2_%20huggies_FINAL_arial.pptx?dl=0# Thu, 24 Oct 2019 20:54:00 +0300 12 #Conferences Agencies Managing partner of 12.digital agency Nikita Ershov and Kimberly-Clark digital manager Stanislav Pototsky told about new VK chatbot for Huggies at the Digital branding summit – best 2019 cases.

“Reactivate the current CRM-base and bring there new consumers”

Managing partner of 12.digital agency Nikita Ershov and Kimberly-Clark digital manager Stanislav Pototsky told about new VK chatbot for Huggies at the Digital branding summit – best 2019 cases.]]> Kapibara agency case featured in 4 short lists of MIXX Russia awards https://www.sostav.ru/publication/mixx-russia-awards-2019-itogi-konkursa-40515.html?fbclid=IwAR32m3gVaAevGsQ24X7Eca3zUPcgX8armU0hTun4nI-4S7gvO4XjavAHqFU Wed, 30 Oct 2019 20:48:00 +0300 Agencies Kapibara #Festivals Agency 12.digital developed a new service – Pryanic.online. It allows to create a motivation system with "carrots" and without "sticks" with elements of gamification, which will yield with grow in sales and loyalty to the brand.

Kapibara agency case featured in 4 short lists of MIXX Russia awards

Agency 12.digital developed a new service – Pryanic.online. It allows to create a motivation system with "carrots" and without "sticks" with elements of gamification, which will yield with grow in sales and loyalty to the brand.]]> https://en.kb-12.com/impulse-neiry-avra-excibitor "KB-12" corporate group launched "constructor of motivation without a stick" https://pryanik.online/ Tue, 05 Nov 2019 20:44:00 +0300 #Martech News Agency 12.digital developed a new service – Pryanic.online. It allows to create a motivation system with "carrots" and without "sticks" with elements of gamification, which will yield with grow in sales and loyalty to the brand.

"KB-12" corporate group launched "constructor of motivation without a stick"

Agency 12.digital developed a new service – Pryanic.online. It allows to create a motivation system with "carrots" and without "sticks" with elements of gamification, which will yield with grow in sales and loyalty to the brand.]]> Alexander Panov's AVRA Days 2019 keynote presentation about shopper studies https://en.kb-12.com/panov-avra-presentation-shopper Tue, 26 Nov 2019 13:00:00 +0300 #Conferences #Martech Impulse Machine start-up CEO Alexander Panov told about platform for conducting shopper studies in virtual reality that company created jointly with NeuroTrend lab.

Alexander Panov's AVRA Days 2019 keynote presentation about shopper studies

Impulse Machine start-up CEO Alexander Panov told about platform for conducting shopper studies in virtual reality that company created jointly with NeuroTrend lab.]]> https://en.kb-12.com/impilse-neiry-bmv-demo-day-china https://en.kb-12.com/impulse-neiry-skolkovo-resident Pryanik.online is in «Flow» of tech and innovations https://pryanik.online/ Tue, 26 Nov 2019 11:00:00 +0300 #Martech #Exhibitions 12.digital team presents Pryanik.online service at «Flow», an exhibition for tech and innovation. Pryanik.online – is a cross-functional platform, a kit for “motivation without a whip” with 1-day deployment time feature.

Pryanik.online is in «Flow» of tech and innovations

12.digital team presents Pryanik.online service at «Flow», an exhibition for tech and innovation. Pryanik.online – is a cross-functional platform, a kit for “motivation without a whip” with 1-day deployment time feature.]]> Tatiana Chepko about creation of casting-service hey! producer https://www.youtube.com/watch?v=g0zFJsq25Pk Mon, 11 Nov 2019 18:53:00 +0300 Creator of startup told about project launch in the interview to Graphic.Life YouTube channel (График.Life) and shared plans to "conquer the world"

Tatiana Chepko about creation of casting-service hey! producer

Creator of startup told about project launch in the interview to Graphic.Life YouTube channel (График.Life) and shared plans to "conquer the world"]]> Kapibara received 4 prizes at MIXX Russia Awards 2019 https://www.sostav.ru/publication/mixx-russia-awards-2019-itogi-konkursa-40515.html?fbclid=IwAR32m3gVaAevGsQ24X7Eca3zUPcgX8armU0hTun4nI-4S7gvO4XjavAHqFU Wed, 20 Nov 2019 18:35:00 +0300 Kapibara Agencies #Festivals Kapibara advertising agency was awarded in 4 nominations: 2 Gold. Silver and Bronse with “The sound of taste” case for “Fruktoviy Sad”, becoming one of the most honored companies within the awards.

Kapibara received 4 prizes at MIXX Russia Awards 2019

Kapibara advertising agency was awarded in 4 nominations: 2 Gold. Silver and Bronse with “The sound of taste” case for “Fruktoviy Sad”, becoming one of the most honored companies within the awards.]]> https://en.kb-12.com/impulse-neiry-partnered-chinese-attractions-vendors KB-12 Faces. From intern to account director in 4 years — Regina Mekhnina https://en.kb-12.com/regina-mechnina-ad-in-4years Wed, 20 Nov 2019 10:00:00 +0300 #kb12faces Agencies Kapibara Within a short time – just 4 years – Regina Mekhnina became Alpha group account director. In this interview she told why her years in agency “passed like one day” and what a rookie in advertising should pay attention to.

KB-12 Faces. From intern to account director in 4 years — Regina Mekhnina

Within a short time – just 4 years – Regina Mekhnina became Alpha group account director. In this interview she told why her years in agency “passed like one day” and what a rookie in advertising should pay attention to.]]> First employee in USA – Alexey Chicherov https://en.kb-12.com/kb12faces-alexey-chicherov-first-usa-employee Wed, 11 Dec 2019 15:49:00 +0300 #kb12faces Agencies Alex Chicherov, who lives in New York, became the first employee of the KB-12 corporate group who works in America.We asked about his live in another country, first meeting with his colleagues and what he is really proud of.

First employee in USA – Alexey Chicherov

Alex Chicherov, who lives in New York, began to work in Impulse Machine startup as US projects’ development manager half a year ago. He became the first employee of the KB-12 corporate group who works in America. In autumn he was in Moscow and met his team for the first time. We asked about his live in another country, first meeting with his colleagues and what he is really proud of.]]> https://store.steampowered.com/app/1194790/Kessler_Effect/ https://mixrconf.ru/events/vr-analytics/ https://mixrconf.ru/events/lbe-shaurma/ Nikita Ershov is among the jury at the Effie Awards https://www.facebook.com/effierussia/posts/2752105974846498/ Tue, 16 Jun 2020 11:19:00 +0300 Agencies 12 #Festivals The managing partner of the "12" agency Nikita Ershov is to judge the advertizing and marketing communications cases for the second year running at Effie Russia 2020.

Nikita Ershov is among the jury at the Effie Awards

The managing partner of the "12" agency Nikita Ershov is to judge the advertizing and marketing communications cases for the second year running at Effie Russia 2020.]]> Kapibara is a finalist at Effie Russia awards https://effie.ru/past-winners/2020.html Tue, 30 Jun 2020 10:58:00 +0300 Agencies Kapibara #Festivals The «Dance Pepsi style at Magnit» campaign is one of the best in 2 nominations (youth marketing and shopper marketing) at the top marketing and advertising awards – Effie Russia 2020.

Kapibara is a finalist at Effie Russia awards

The «Dance Pepsi style at Magnit» campaign is one of the best in 2 nominations (youth marketing and shopper marketing) at the top marketing and advertising awards – Effie Russia 2020.]]> 12’s case on White Square shortlist https://adfest.by/en/article/shortlists-are-announced Mon, 29 Jun 2020 13:57:00 +0300 Agencies 12 #Festivals Project 5% is a lot! by 12, the interactive agency, was named among the best in Branded Content nomination within Media (Channels)

12’s case on White Square shortlist

Project 5% is a lot! by 12, the interactive agency, was named among the best in Branded Content nomination within Media (Channels)]]> https://impulse-machine.com/retaility Launching a new direction — social marketing https://www.facebook.com/kapibara.group/posts/1372439282965676 Fri, 24 Jul 2020 15:19:00 +0300 News Agencies The group of companies has launched a new division which will be engaged in the development andimplementation of socially oriented and environmental projects.

Launching a new direction — social marketing

The group of companies has launched a new division which will be engaged in the development and
implementation of socially oriented and environmental projects.]]> "I went through all learning stages at Kapibara" - Nadezhda Cherkasova https://en.kb-12.com/nadezhda-cherkasova-through-all-learning-stages-kapibara Wed, 15 Apr 2020 18:49:00 +0300 Agencies Kapibara #kb12faces During 8 years in the agency Nadia passed an interesting journey from a designer to an art-director position. Read in the interview more about personal development, four basic skills and telecommuting.

"I went through all learning stages at Kapibara" - Nadezhda Cherkasova

During 8 years in the agency Nadia passed an interesting journey from a designer to an art-director position. Read in the interview more about personal development, four basic skills and telecommuting. ]]> "When the plane is nothing more but a taxi" — Egor Podvorny https://en.kb-12.com/faceskb12-egorpodvorny Mon, 27 Jul 2020 15:25:00 +0300 Agencies The Clicks #kb12faces The head of The Clicks agency: about the principles of team management and remote working before it became mainstream, the “personal hell” of agency employees and charity.

"When the plane is nothing more but a taxi" — Egor Podvorny

The head of The Clicks agency: about the principles of team management and remote working before it became mainstream, the “personal hell” of agency employees and charity.]]> https://en.kb-12.com/top-edtech-rating-impulseneiry/en Kapibara is listed in Effie Russia Effectiveness Rating https://effie.ru/index-effie-2020.html Mon, 03 Aug 2020 19:56:00 +0300 Agencies Kapibara #Ratings The fifth annual Effie Russia Effectiveness Rating revealed Kapibara according to the results of the 2020 awards.

Kapibara is listed in Effie Russia Effectiveness Rating

The fifth annual Effie Russia Effectiveness Rating revealed Kapibara according to the results of the 2020 awards.]]> https://creativityweek.ru/video?fbclid=IwAR0lnkH807_AJALS5Oaas5gX_z2NzOoI-khDOu2nrhTCR0MFUrfwF7HuAaU#locations I LOVE TECH/NO. Creachella`20 at the Moscow office of KB-12 https://en.kb-12.com/creachella-moscow/2020 Mon, 14 Sep 2020 19:28:00 +0300 KB-12 took part in Creachella — the Moscow "marafest" of agencies. At the office of the group of companies, the participants learned about the key projects of KB-12 and tested technologies: VR, neuro, voice AI.

I LOVE TECH/NO. Creachella`20 at the Moscow office of KB-12

KB-12 took part in Creachella — the Moscow "marafest" of agencies. At the office of the group of companies, the participants learned about the key projects of KB-12 and tested technologies: VR, neuro, voice AI.]]> The project of the 12 agency is shortlisted in the competition "Runet Rating 2020" http://awards.ratingruneta.ru/beauty/ Tue, 08 Sep 2020 19:33:00 +0300 Agencies #Festivals The Russian-wide competition of websites and mobile applications "Runet Rating" announced short-lists. The website for the Heel Kids brand, created by the 12 team, is in the top ten in the "Health and Beauty" category.

The project of the 12 agency is shortlisted in the competition "Runet Rating 2020"

The Russian-wide competition of websites and mobile applications "Runet Rating" announced short-lists. The website for the Heel Kids brand, created by the 12 team, is in the top ten in the "Health and Beauty" category.]]> KB-12 launches a branding division in St. Petersburg https://www.facebook.com/KB12Group/posts/1420645861478351 Fri, 18 Sep 2020 15:44:00 +0300 News KB-12 Branding is a new division that specializes at marketing strategy development, research practice, naming, packaging and corporate style design. The KB-12 team resides in St. Petersburg.

KB-12 launches a branding division in St. Petersburg

KB-12 Branding is a new division that specializes at marketing strategy development, research practice, naming, packaging and corporate style design. The KB-12 team resides in St. Petersburg.]]> The 12 agency is among the winners of Popai Russia 2020 http://popai-awards.ru/winners Thu, 24 Sep 2020 12:07:00 +0300 Agencies 12 #Festivals The annual retail marketing competition Popai Awards has announced the 2020 results. The 12 agency received 2 silver awards in the following nominations: "Digital solutions at sales points" and "Showcase design".

The 12 agency is among the winners of Popai Russia 2020

The annual retail marketing competition Popai Awards has announced the 2020 results. The 12 agency received 2 silver awards in the following nominations: "Digital solutions at sales points" and "Showcase design".]]> The 12 agency is the winner of the ADCR Awards 2020 https://awards.artdirectorsclub.ru/winners/ Thu, 24 Sep 2020 12:09:00 +0300 Agencies 12 #Festivals The jury of the ADCR festival selected the best creativity, design and advertising cases. The project of the interactive 12 agency was awarded in the “Interactive & mobile” category and received a bronze award.

The 12 agency is the winner of the ADCR Awards 2020

The jury of the ADCR festival selected the best creativity, design and advertising cases. The project of the interactive 12 agency was awarded in the “Interactive & mobile” category and received a bronze award.]]> https://impulse-neiry.com/ The silver award in the website competition "Runet Rating" 2020 http://awards.ratingruneta.ru/winners/ Wed, 30 Sep 2020 18:11:00 +0300 Agencies 12 Omicron Dev. Studio_ #Festivals The website, developed by the 12 agency together with its partners, was recognized as one of the best in the nomination "Beauty and Health", according to the jury of the "Runet Rating" competition.

The silver award in the website competition "Runet Rating" 2020

The website, developed by the 12 agency together with its partners, was recognized as one of the best in the nomination "Beauty and Health", according to the jury of the "Runet Rating" competition.]]> https://medium.com/letavc/letas-lists-100-russian-female-founders-2020-2691ea94a443 Igor Glebov — on how to create results-driven teams https://fb-forum.com/dt/speakers Fri, 09 Oct 2020 10:58:00 +0300 #Conferences At the DX DAY conference, the director of the Partner's Lift youth leadership development program shared his experience of building self-governing teams and corporate culture tools that shape innovative thinking among managers and subordinates.

Igor Glebov — on how to create results-driven teams

At the DX DAY conference, the director of the Partner's Lift youth leadership development program shared his experience of building self-governing teams and corporate culture tools that shape innovative thinking among managers and subordinates.]]> Natalia Abrashitova and Yegor Podvorny — about DIGITAL HR at the XIth Forum “Recruiting On Top” https://kb-12.com/forhr Wed, 07 Oct 2020 11:01:00 +0300 Agencies The Clicks #Conferences The HR Director of KB-12 and the head of The Clicks agency talked about the changing strategies for recruiting different categories of personnel and showed a tool for mass employee recruitment.

Natalia Abrashitova and Yegor Podvorny — about DIGITAL HR at the XIth Forum “Recruiting On Top”

The HR Director of KB-12 and the head of The Clicks agency talked about the changing strategies for recruiting different categories of personnel and showed a tool for mass employee recruitment.]]> DESIGN CHILL by The Clicks agency in Omsk https://en.kb-12.com/designchill/omsk/2020 Tue, 29 Sep 2020 11:01:00 +0300 Agencies The Clicks #kb12party The Omsk team of The Clicks digital agency held a networking party for the local community of designers. Lectures by the CEO of KB-12 Alexander Panov and the art director of the agency Alina Govtva, interaction, creativity and communication.

DESIGN CHILL by The Clicks agency in Omsk

The Omsk team of The Clicks digital agency held a networking party for the local community of designers. Lectures by the CEO of KB-12 Alexander Panov and the art director of the agency Alina Govtva, interaction, creativity and communication.]]> KB-12 Faces: The Art Director of The Clicks in Omsk — Alina Govtva https://en.kb-12.com/litsakb-12/alinagovtva Fri, 23 Oct 2020 15:33:00 +0300 Agencies The Clicks #kb12faces Within a year, Alina and her team managed to build a strong design department in Omsk, which serves Russian and international brands. In the interview, Alina spoke about professional growth, working for The Clicks and launching an internship program.

KB-12 Faces: The Art Director of The Clicks in Omsk — Alina Govtva

Within a year, Alina and her team managed to build a strong design department in Omsk, which serves Russian and international brands. In the interview, Alina spoke about professional growth, working for The Clicks and launching an internship program.]]> http://neuroweek.online/?startscene=16&startactions=lookat(-72.69,3.1,120,0,0); Anna Elchaninova: SMM in the context of education at the SMM conference in St. Petersburg https://smmconfa.ru/program Wed, 28 Oct 2020 18:00:00 +0300 Agencies 12 #Conferences At the conference, the editor of the 12 agency spoke with the topic “SMM for education: effective social network management in terms of online courses promotion, as exemplified by the major online university Skillbox”.

Anna Elchaninova: SMM in the context of education at the SMM conference in St. Petersburg

At the conference, the editor of the 12 agency spoke with the topic “SMM for education: effective social network management in terms of online courses promotion, as exemplified by the major online university Skillbox”.]]> https://openinnovations.ru/en/exhibitors/147 https://impulse-machine.com/shoptalk Natalya Abrashitova and Yegor Podvorny: HR lead generation at HR Day 2020 https://kb-12.com/forhr Sun, 18 Oct 2020 18:03:00 +0300 Agencies The Clicks #Conferences The HR director of KB-12 and the head of The Clicks agency unveiled a step-by-step plan for using HR lead generation to solve HR problems, about identification of the target audience sites and the ways to stay calm in a situation of mass recruitment.

Natalya Abrashitova and Yegor Podvorny: HR lead generation at HR Day 2020

The HR director of KB-12 and the head of The Clicks agency unveiled a step-by-step plan for using HR lead generation to solve HR problems, about identification of the target audience sites and the ways to stay calm in a situation of mass recruitment.]]> https://youtu.be/_BVofNYCKIU Kapibara & 12 are the winners of the MIXX Awards 2020 https://www.sostav.ru/publication/mixx-russia-2020-45966.html Fri, 06 Nov 2020 18:18:00 +0300 Agencies Kapibara 12 #Festivals The projects of the advertising agencies were recognized as ones of the best in 5 nominations of the MIXX Russia Awards competition. 

Kapibara & 12 are the winners of the MIXX Awards 2020

The projects of the advertising agencies were recognized as ones of the best in 5 nominations of the MIXX Russia Awards competition. ]]> The Clicks launches an educational project for designers https://en.kb-12.com/theclicks-edication/omsk Thu, 05 Nov 2020 18:24:00 +0300 News Agencies The Clicks The team of The Clicks digital agency founded an educational direction and created a free training course about design in SMM for young professionals in Omsk — "DESIGN BASE".Learn more and apply:

The Clicks launches an educational project for designers

The team of The Clicks digital agency founded an educational direction and created a free training course about design in SMM for young professionals in Omsk — "DESIGN BASE".
Learn more and apply:]]> https://youtu.be/yiyUFaQdmNc Not Cannes, but still Lions — trend watching for KB-12 talents by Nikita Ershov https://www.facebook.com/KB12Group/posts/1492029661006637 Tue, 08 Dec 2020 15:47:00 +0300 News Agencies #StayInformed Every year, the "12" agency managing partner Nikita Ershov presents trend watching, according to Cannes Lions. The festival was not held in 2020, and Nikita made his marketing trends prediction, based on watching other international festivals.

Not Cannes, but still Lions — trend watching for KB-12 talents by Nikita Ershov

Every year, the "12" agency managing partner Nikita Ershov presents trend watching, according to Cannes Lions. The festival was not held in 2020, and Nikita made his marketing trends prediction, based on watching other international festivals.]]> Igor Glebov: on opportunities that break the glass ceiling https://en.kb-12.com/litsakb12/igorglebov Wed, 09 Dec 2020 15:51:00 +0300 #kb12faces The head of the advertising market leadership development program, Partners' Lift, Igor Glebov told about his professional career, management philosophy, and the opportunities for leaders at KB-12.

Igor Glebov: on opportunities that break the glass ceiling

The head of the advertising market leadership development program, Partners' Lift, Igor Glebov told about his professional career, management philosophy, and the opportunities for leaders at KB-12.]]> KB-12 launched a charity project "Better than Santa" https://kruchemoroza.ru/ Wed, 23 Dec 2020 15:52:00 +0300 News Together with the Volunteers for Orphans foundation, we want to tell as many people as possible about the best ways of supporting the kids from orphanages.

KB-12 launched a charity project "Better than Santa"

Together with the Volunteers for Orphans foundation, we want to tell as many people as possible about the best ways of supporting the kids from orphanages.]]> KB-12 hit the top 10 digital agencies according to RACA https://www.akarussia.ru/node/9453 Fri, 25 Dec 2020 16:19:00 +0300 News Agencies #Ratings RACA (Russian Association of Communication Agencies) experts offered a rating of digital agencies (non-media) in 2019. KB-12 made it to the top 10 companies, moving 7 positions upwards since last year. The rating featured 107 agencies.

KB-12 hit the top 10 digital agencies according to RACA

RACA (Russian Association of Communication Agencies) experts offered a rating of digital agencies (non-media) in 2019. KB-12 made it to the top 10 companies, moving 7 positions upwards since last year. The rating featured 107 agencies.]]> Tatyana Chepko in Effie Russia 2021 award jury https://www.facebook.com/effierussia/posts/3819127884810963 Thu, 11 Feb 2021 15:18:00 +0300 News #Festivals KB-12 video production head Tatyana Chepko entered the jury of a prestigious advertising and marketing communications award, Effie Russia.

Tatyana Chepko in Effie Russia 2021 award jury

KB-12 video production head Tatyana Chepko entered the jury of a prestigious advertising and marketing communications award, Effie Russia.]]> KB-12 hit the list of the best Russian employers https://rating.hh.ru/profile/rating2020/summary?tab=small Mon, 15 Feb 2021 16:06:00 +0300 News #Ratings According to assessment of criteria, such as talents engagement, HR efficiency, and applicants' polls, KB-12 became a top 52 company in HeadHunter Employer’s rating. 

KB-12 hit the list of the best Russian employers

According to assessment of criteria, such as talents engagement, HR efficiency, and applicants' polls, KB-12 became a top 52 company in HeadHunter Employer’s rating. ]]> Sustainable swap in Moscow KB-12 office https://kb-12.com/swap-party Sun, 14 Mar 2021 16:07:00 +0300 #kb12party KB-12 SSTNBL held a swap party for the talents to exchange their belongings in eco way.During the event one could get rid of something unwanted and find something new. The clothes left were transferred to the charity foundation.

Sustainable swap in Moscow KB-12 office

KB-12 SSTNBL held a swap party for the talents to exchange their belongings in eco way.
During the event one could get rid of something unwanted and find something new. The clothes left were transferred to the charity foundation.]]> Kapibara agency in Top 20 AKAR creativity rating https://www.akarussia.ru/node/9532 Mon, 15 Mar 2021 16:14:00 +0300 Agencies #Ratings The Association for Creative Agencies of Russia published its 2020 creativity rating. Kapibara is number 20 in the Marketing Services segment.

Kapibara agency in Top 20 AKAR creativity rating

The Association for Creative Agencies of Russia published its 2020 creativity rating. Kapibara is number 20 in the Marketing Services segment.]]> https://africa.kb-12.com/blog/tpost/a4sgp6p0h1-opublikovat https://www.sostav.ru/publication/effie-itogi-48307.html 5 Effie Awards Russia 2021 prizes https://en.kb-12.com/effie2021 Wed, 28 Apr 2021 11:00:00 +0300 Agencies #Festivals According to the jury, KB-12 cases were awarded with 4 Silver prizes and a Bronze one.

5 Effie Awards Russia 2021 prizes

According to the jury, KB-12 cases were awarded with 4 Silver prizes and a Bronze one.]]> https://www.youtube.com/watch?v=SxHwlj95v2o Nikita Ershov in Silver Mercury 2021 jury board https://www.facebook.com/SilverMercuryFest/posts/3896686497067867 Tue, 06 Apr 2021 19:30:00 +0300 News Agencies #Festivals The 12 agency managing partner Nikita Ershov will evaluate the 2020 cases nominated in one of biggest festivals of advertising and marketing communications, Silver Mercury.

Nikita Ershov in Silver Mercury 2021 jury board

The 12 agency managing partner Nikita Ershov will evaluate the 2020 cases nominated in one of biggest festivals of advertising and marketing communications, Silver Mercury.]]> https://effie.ru/award/shortlist/ KB-12 is No. 2 in the Effie Russia Efficiency Rating. https://africa.kb-12.com/blog/tpost/l3funzuu21-kb-12-is-no-2-in-the-effie-russia-effici https://africa.kb-12.com/blog/tpost/l3funzuu21-kb-12-is-no-2-in-the-effie-russia-effici?amp=true Wed, 28 Apr 2021 14:24:00 +0300 News #Ratings The rating included all agencies and companies that received Effie Russia 2021 awards. In the independent agencies category, KB-12 was acknowledged as one of the most efficient.

KB-12 is No. 2 in the Effie Russia Efficiency Rating.

The rating included all agencies and companies that received Effie Russia 2021 awards. In the independent agencies category, KB-12 was acknowledged as one of the most efficient.]]> 13 awards at Silver Mercury Festival 2021 https://africa.kb-12.com/blog/tpost/zetbxgpp11-13-awards-at-silver-mercury-festival-202 https://africa.kb-12.com/blog/tpost/zetbxgpp11-13-awards-at-silver-mercury-festival-202?amp=true Fri, 28 May 2021 14:25:00 +0300 The annual international advertising and marketing communications festival announced the winners. KB-12 projects were recognized best in 13 nominations within the Strategy, Creative, Digital, Marketing and Non-profit categories. 

13 awards at Silver Mercury Festival 2021

The annual international advertising and marketing communications festival announced the winners. KB-12 projects were recognized best in 13 nominations within the Strategy, Creative, Digital, Marketing and Non-profit categories. ]]> The Clicks agency celebrates its 2 years! https://africa.kb-12.com/blog/tpost/tid6c4oe31-the-clicks-agency-celebrates-its-2-years https://africa.kb-12.com/blog/tpost/tid6c4oe31-the-clicks-agency-celebrates-its-2-years?amp=true Wed, 02 Jun 2021 14:29:00 +0300 News The Clicks It has been 2 years of spectacular growth, creativity, projects, tenders, victories, and love! During this time, The Clicks has grown into a comprehensive digital agency that focuses on three areas: performance, SMM production, and customer support.

The Clicks agency celebrates its 2 years!

It has been 2 years of spectacular growth, creativity, projects, tenders, victories, and love! During this time, The Clicks has grown into a comprehensive digital agency that focuses on three areas: performance, SMM production, and customer support.]]> KB-12 launched a charity event #childrenwanthome https://africa.kb-12.com/blog/tpost/h3muz5atx1-kb-12-launched-a-charity-event-childrenw https://africa.kb-12.com/blog/tpost/h3muz5atx1-kb-12-launched-a-charity-event-childrenw?amp=true Wed, 02 Jun 2021 14:38:00 +0300 News On the International Children's Day, KB-12 SSTNBL supported the launch of the campaign by Volunteers for Orphans, ChildrenWantHome.

KB-12 launched a charity event #childrenwanthome

On the International Children's Day, KB-12 SSTNBL supported the launch of the campaign by Volunteers for Orphans, ChildrenWantHome.]]> KB-12 Gaming https://africa.kb-12.com/blog/tpost/m81dae1kr1-kb-12-gaming https://africa.kb-12.com/blog/tpost/m81dae1kr1-kb-12-gaming?amp=true Wed, 02 Jun 2021 14:39:00 +0300 News We have started up a new agency, KB-12 Gaming. Its team finds creative digital entertainment solutions and works with gaming brands, offering marketing and PR support, starting from simple traffic campaigns to complete outsourcing.

KB-12 Gaming

We have started up a new agency, KB-12 Gaming. Its team finds creative digital entertainment solutions and works with gaming brands, offering marketing and PR support, starting from simple traffic campaigns to complete outsourcing.]]> CREATECH FIZZ: Creachella 2021 in KB-12 office https://en.kb-12.com/creachella/2021 Mon, 06 Sep 2021 16:43:00 +0300 #kb12party In the Moscow office, the marafest participants met creativity and technology experts, who held master classes: on screenwriting, launching mart-tech startups, the work of a creator and “storming” a real brief from a client.

CREATECH FIZZ: Creachella 2021 in KB-12 office

In the Moscow office, the marafest participants met creativity and technology experts, who held master classes: on screenwriting, launching
mart-tech startups, the work of a creator and “storming” a real brief from a client.]]> KB-12 cases got long-listed in the G8 Awards 2021 https://2021.ggggggggfest.com/en/news/14 Mon, 30 Aug 2021 16:44:00 +0300 News Agencies #Festivals The “Yes, I need it all!” campaign for Adrenaline Rush and the online parenting school by Skillbox and Huggies are among the G8 semi-finalists in the category of integrated and digital campaigns. Over 280 campaigns were nominated for the festival.

KB-12 cases got long-listed in the G8 Awards 2021

The “Yes, I need it all!” campaign for Adrenaline Rush and the online parenting school by Skillbox and Huggies are among the G8 semi-finalists in the category of integrated and digital campaigns. Over 280 campaigns were nominated for the festival.]]> Nadezhda Cherkasova is one of the jury of the ADCR Awards 2021 https://www.sostav.ru/publication/adcr-awards-2021-49092.html?utm_source=facebook.com&utm_medium=social&utm_campaign=klub-art-direktorov-utverdil-novyy-regla Mon, 08 Mar 2021 16:47:00 +0300 Agencies Kapibara #Festivals The Art Director of the Kapibara Agency Nadezhda Cherkasova will take part in assessing competition projects in the ADVRTISING category of the festival thrown by the club of Art Directors of Russia.

Nadezhda Cherkasova is one of the jury of the ADCR Awards 2021

The Art Director of the Kapibara Agency Nadezhda Cherkasova will take part in assessing competition projects in the ADVRTISING category of the festival thrown by the club of Art Directors of Russia.]]> Nadezhda Cherkasova is one of the jury of the ADCR Awards 2021 https://www.sostav.ru/publication/adcr-awards-2021-49092.html?utm_source=facebook.com&utm_medium=social&utm_campaign=klub-art-direktorov-utverdil-novyy-regla Tue, 03 Aug 2021 16:48:00 +0300 News Agencies #Festivals The Art Director of the Kapibara Agency Nadezhda Cherkasova will take part in assessing competition projects in the ADVRTISING category of the festival thrown by the club of Art Directors of Russia.

Nadezhda Cherkasova is one of the jury of the ADCR Awards 2021

The Art Director of the Kapibara Agency Nadezhda Cherkasova will take part in assessing competition projects in the ADVRTISING category of the festival thrown by the club of Art Directors of Russia.]]> Kapibara entered the top BTL-agencies rating 2021 according to customer survey https://adindex.ru/ratings/btl/2021/296451/#296452 Tue, 20 Jul 2021 16:54:00 +0300 Agencies Kapibara #Ratings According to the survey held by marketers from the largest advertising companies, Kapibara was ranked 16th in terms of the share of spontaneous knowledge; 17th in terms of the share of cooperation and 12th in the integrated communications expertise.

Kapibara entered the top BTL-agencies rating 2021 according to customer survey

According to the survey held by marketers from the largest advertising companies, Kapibara was ranked 16th in terms of the share of spontaneous knowledge; 17th in terms of the share of cooperation and 12th in the integrated communications expertise.]]> KB-12 takes part in Creachella'21 https://creachella.moscow/ Wed, 30 Jun 2021 16:56:00 +0300 News Agencies #Festivals Top Moscow independent creative agencies will open their doors for one day to let the participants delve into their creative world.

KB-12 takes part in Creachella'21

Top Moscow independent creative agencies will open their doors for one day to let the participants delve into their creative world.]]> The Clicks held a master class “It ain't over till it's over” https://vk.com/theclicks?w=wall-182795585_547 Tue, 22 Jun 2021 16:58:00 +0300 Agencies The Clicks The Art director Alina Govtva and the teacher Yulia Sayutinskaya held a master class on the color code as a cinematographic technique as exemplified by some awesome films to talk about visual and its influence.

The Clicks held a master class “It ain't over till it's over”

The Art director Alina Govtva and the teacher Yulia Sayutinskaya held a master class on the color code as a cinematographic technique as exemplified by some awesome films to talk about visual and its influence.]]> Nikita Ershov participated in the Success Inside Out podcast (RU) https://www.youtube.com/watch?fbclid=IwAR0J8c6Y3x8RPzQtmUGMm2zJ3gIS9jdT_0W92g0mvameGrnxqQQqKidRNM8&v=mNFbwx7f_Og&feature=youtu.be Fri, 18 Jun 2021 16:58:00 +0300 #kb12faces Nikita spoke about ambitions and fears, attitudes towards success, ways to deal with stress, values and beliefs that allow you to move on and overcome difficulties, as well as about the advertising industry and KB-12.

Nikita Ershov participated in the Success Inside Out podcast (RU)

Nikita spoke about ambitions and fears, attitudes towards success, ways to deal with stress, values and beliefs that allow you to move on and overcome difficulties, as well as about the advertising industry and KB-12.]]> Polina Khabrieva performed at the White Square Festival https://www.facebook.com/KB12Group/posts/1620028871540048 Tue, 15 Jun 2021 17:00:00 +0300 News Martech Hub #Festivals Polina Khabrieva spoke about MarTech and ESG, which are now essential for every successful company, about the importance of the SDGs for business and assessing the effectiveness of socially significant projects using real cases as an example.

Polina Khabrieva performed at the White Square Festival

Polina Khabrieva spoke about MarTech and ESG, which are now essential for every successful company, about the importance of the SDGs for business and assessing the effectiveness of socially significant projects using real cases as an example.]]> Neurotrend became part of KB-12 Martech Hub https://africa.kb-12.com/blog/tpost/177frilpk1-neurotrend-became-part-of-kb-12-martech https://africa.kb-12.com/blog/tpost/177frilpk1-neurotrend-became-part-of-kb-12-martech?amp=true Mon, 23 Aug 2021 14:19:00 +0300 News Martech Hub The neuromarketing laboratory Neurotrend and KB-12 have teamed up for the joint development of martech products in Russia and their expansion to international markets.

Neurotrend became part of KB-12 Martech Hub

The neuromarketing laboratory Neurotrend and KB-12 have teamed up for the joint development of martech products in Russia and their expansion to international markets.]]> The winner of G8 Awards 2021 for the Best Digital Campaign https://2021.ggggggggfest.com/ru/news/16 Mon, 13 Sep 2021 17:00:00 +0300 The "Yes, I need it all!" campaign for Adrenaline Rush was recognized as the best digital campaign, the parenting school "First Hugs" by Skillbox and Huggies entered the top 5 in the "Integrated Campaigns" nomination.

The winner of G8 Awards 2021 for the Best Digital Campaign

The "Yes, I need it all!" campaign for Adrenaline Rush was recognized as the best digital campaign, the parenting school "First Hugs" by Skillbox and Huggies entered the top 5 in the "Integrated Campaigns" nomination.]]> Nikita Ershov joined the Perspectum Awards jury https://perspectum.ru/jury/ Mon, 04 Oct 2021 13:07:00 +0300 This year the festival will be held for the first time supported by RAMS. The goal of the competition is to demonstrate the relationship between extraordinary ideas and business results in marketing projects.

Nikita Ershov joined the Perspectum Awards jury

This year the festival will be held for the first time supported by RAMS. The goal of the competition is to demonstrate the relationship between extraordinary ideas and business results in marketing projects.]]> The "How to be better than Santa?!" project took the 3rd place in the Advertising Of The Future Competition https://adfuture.ru/works/view/640 Wed, 20 Oct 2021 17:48:00 +0300 News #Festivals Our team together with the Volunteers to Help Orphans Charity Foundation created an interactive online game, which made it possible to tell a large number of people about proper ways to support orphanage residents on the New Year's Eve

The "How to be better than Santa?!" project took the 3rd place in the Advertising Of The Future Competition

Our team together with the Volunteers to Help Orphans Charity Foundation created an interactive online game, which made it possible to tell a large number of people about proper ways to support orphanage residents on the New Year's Eve]]> The Moscow office of KB-12 became the venue for a scientific conference https://africa.kb-12.com/blog/tpost/nt7kfs7zk1-the-moscow-office-of-kb-12-became-the-ve https://africa.kb-12.com/blog/tpost/nt7kfs7zk1-the-moscow-office-of-kb-12-became-the-ve?amp=true Thu, 07 Oct 2021 17:19:00 +0300 #kb12party On October 1, the 1st Interregional Scientific and Practical Conference was carried out at the Moscow office, where 2 round dance floors were successfully held with a photography section and live performances.

The Moscow office of KB-12 became the venue for a scientific conference

On October 1, the 1st Interregional Scientific and Practical Conference was carried out at the Moscow office, where 2 round dance floors were successfully held with a photography section and live performances.]]> Three Hours Ahead Conference at the Omsk office https://africa.kb-12.com/blog/tpost/so0jvmc0s1-three-hours-ahead-conference-at-the-omsk https://africa.kb-12.com/blog/tpost/so0jvmc0s1-three-hours-ahead-conference-at-the-omsk?amp=true Fri, 12 Nov 2021 17:20:00 +0300 Agencies #Conferences KB-12 experts spoke at the Three Hours Ahead conference organized by The Clicks Omsk office team. They told and demonstrated plenty of interesting slides and insights about the marketing of the future.

Three Hours Ahead Conference at the Omsk office

KB-12 experts spoke at the Three Hours Ahead conference organized by The Clicks Omsk office team. They told and demonstrated plenty of interesting slides and insights about the marketing of the future.]]> KB-12 cases got into the Perspectum Awards shortlist https://perspectum.ru/winners/ Tue, 14 Dec 2021 17:21:00 +0300 Agencies #Festivals The Perspectum Awards marketing communications competition has published shortlists for the first competition season. It included some of KB-12 projects: the Yes, I Need It All campaign and the online parenthood school by Skillbox and Huggies.

KB-12 cases got into the Perspectum Awards shortlist

The Perspectum Awards marketing communications competition has published shortlists for the first competition season. It included some of KB-12 projects: the Yes, I Need It All campaign and the online parenthood school by Skillbox and Huggies.]]> KB-12 cases got shortlisted in Red Apple https://festival.ru/news/news_1104/ Tue, 14 Dec 2021 17:22:00 +0300 Agencies #Festivals Red Apple has announced the nominations for the awards. The shortlist in 9 nominations included the Yes, I Need It All campaign and the online parenthood school by Skillbox and Huggies.

KB-12 cases got shortlisted in Red Apple

Red Apple has announced the nominations for the awards. The shortlist in 9 nominations included the Yes, I Need It All campaign and the online parenthood school by Skillbox and Huggies.]]> Neuroscience for banks online-meetup by KB-12 and Neurotrend https://www.youtube.com/watch?v=r4PNtBXXlp4&feature=youtu.be Tue, 14 Dec 2021 17:22:00 +0300 News Martech Hub On November 11, KB-12 held an online meetup called Neuroscience for Banks, in which Natalia Galkina, CEO of Neurotrend, spoke about ways to make bank customer experience more effective.

Neuroscience for banks online-meetup by KB-12 and Neurotrend

On November 11, KB-12 held an online meetup called Neuroscience for Banks, in which Natalia Galkina, CEO of Neurotrend, spoke about ways to make bank customer experience more effective.]]> New KB-12 office in St. Petersburg https://africa.kb-12.com/blog/tpost/bdkrl4gum1-new-kb-12-office-in-st-petersburg https://africa.kb-12.com/blog/tpost/bdkrl4gum1-new-kb-12-office-in-st-petersburg?amp=true Tue, 14 Dec 2021 17:22:00 +0300 News Agencies The KB-12-BRANDING team has moved to an office on Gazovaya Street, 10. The new office is located on Petrogradka, and now the branding team works on their creative ideas in a building with history and unusual architectural solutions.

New KB-12 office in St. Petersburg

The KB-12-BRANDING team has moved to an office on Gazovaya Street, 10. The new office is located on Petrogradka, and now the branding team works on their creative ideas in a building with history and unusual architectural solutions.]]> Gold and 3 Silver Awards at the Perspectum Awards https://perspectum.ru/winners/ Fri, 19 Nov 2021 17:23:00 +0300 Agencies #Festivals The results of the first competitive season of the festival showed that two projects by KB-12 became the winners: the online parenthood school by Skillbox and Huggies “First Hugs” and the Yes, I Need It All! campaign.

Gold and 3 Silver Awards at the Perspectum Awards

The results of the first competitive season of the festival showed that two projects by KB-12 became the winners: the online parenthood school by Skillbox and Huggies “First Hugs” and the Yes, I Need It All! campaign.]]> 2 gold, 1 silver and 2 bronze awards at MIXX RUSSIA AWARDS 2021 https://africa.kb-12.com/blog/tpost/2223xz1b11-2-gold-1-silver-and-2-bronze-awards-at-m https://africa.kb-12.com/blog/tpost/2223xz1b11-2-gold-1-silver-and-2-bronze-awards-at-m?amp=true Fri, 17 Dec 2021 17:13:00 +0300 News #Festivals KB-12 Martech Hub got the Breakthrough of the Year Award in the Adtech category. Two projects were recognized as best in several categories: First Hugs by Skillbox and Huggies and Yes, I Need It All for Adrenaline Rush.

2 gold, 1 silver and 2 bronze awards at MIXX RUSSIA AWARDS 2021

KB-12 Martech Hub got the Breakthrough of the Year Award in the Adtech category. Two projects were recognized as best in several categories: First Hugs by Skillbox and Huggies and Yes, I Need It All for Adrenaline Rush.]]> https://africa.kb-12.com/blog/tpost/v9y0euasd1-kb-12-entered-the-top-6-russian-digital